INTRODUCTION

ABOUT THE CUSTOMER

Pulga is a reference startup in sustainable mobility and provides electric scooters for rent cities of Gramado (RS), Canela (RS) and Balneário Camboriú (SC).

THE CHALLENGE

After starting its operations and testing its business model, Pulga sought to enter a new phase: the expansion

DURATION AND TEAM

→ 6 months
→ 2 UX/UI Designers
→ 4 Devs
→ 1 Tester
→ 1 PM

THE PROCESS

Immersion Phases

Exploratory Phase

1ª WEEK

Understanding the context, business and market analysis.

2ª WEEK

Product mapping and user interviews.

Creative Phase

3ª WEEK

Functional prototype and user testing.

4ª WEEK

Work plan, analysis financial and final delivery.

In this immersion, during the initial 4 weeks, we look at what is best in the market, we carry out first-person tests and journeys, identify opportunities growth and enhancement of online and offline possibilities. Finally, we build together a proposal for a new experience for Pulga customers and employees. And after these weeks we continued with the APP development project during the following months.

THE PROCESS

Diagnosis of experience

In the digital dimension, we find friction on 5 main fronts:

→ Payment.
‍
→ Support and communication.
‍
→ Usability.
‍
→ Performance.
‍
→ Operation and internal administration.

THE PROCESS

Opportunities identified

What have we done?

1.

Will improve visual experience and interface functionality.

2.

Uncomplicate entries.

3.

Give feedback on actions for the user (success, error, low battery).

4.

Facilitate access the support and help in app.

5.

Fix errors and bug.

6.

Redraw the admin system.

THE PROCESS

Interviews with users

What do we investigate?
- What could be improved? What was good use of the app? How is the experience of users when riding the scooter?

I found it easier than that of Europe, quick to create account!

The experience of walking was a lot positive!

I liked the possibility of share the final path.

RESULTS

Optimizations

1.

We rethink the experience of the user and perform the app redesign respecting the identity Pulga look.

2.

We make possible a greater integration between tours using the service with other attractions offered by the city.

3.

We implement the idea of user earn points by achieve goals and objectives for increase engagement and usage time.

results

Diagnosis of experience

In the digital dimension, we find friction on 5 main fronts:

→ Understanding the business context and market analysis.
‍
→ Interviews and journeys with users in person.
‍
→ Product mapping, flow tests and functional prototype.
‍
→ Work plan, financial analysis, opportunities for strategic moves.
‍
→ Video with motion graphics for investors.
‍
→ Implementation of the new scooter rental app.

In our technological improvement phase, fleye embraced the idea of revising the current concept, supporting the legacy and developing new updated apps.
‍
Daniel Dias, Pulga CTO

Figuring out the city with the Pulga app

Immersion Phases

Diagnosis of experience

Opportunities identified

1.

2.

3.

4.

5.

6.

Interviews with users

Optimizations

1.

2.

3.

Diagnosis of experience

Transform the digital reality of your business.